Section 1 - Introduction
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Introduction and Overview (2:43)
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Who Uses Search Engines (0:50)
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Why We Love Google (0:19)
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How Do People Find Your Website (0:56)
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What Is SEO (0:26)
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Why Does SEO Matter (2:03)
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How Do Search Enginges Work (0:49)
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Your SEO Success Depends On (2:54)
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Understanding SERPs (1:02)
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Search Engine Ranking Factors (1:05)
Section 2 - Keyword Research
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Keyword Research Introduction (0:15)
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What Is A Keyword (0:29)
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Different Types Of Keywords (4:11)
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What Is Keyword Research (1:21)
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Why Do Keyword Research (2:47)
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Understanding The Intent Behind A Keyword (3:24)
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Keyword Intent (0:22)
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The Progression Of A Search Query (2:03)
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How To Do Keyword Research (1:38)
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Ideas For Brainstorming (1:44)
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Get Ideas From Google (2:21)
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Use Keyword IO (2:57)
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Keyword Shtr For Longer Tail Keywords (2:45)
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Discover Your Competitors' Keywords (2:20)
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Use Google Keyword Planner Tool (0:47)
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Google Keyword Planner Tool Introduction (1:12)
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How To Access The Google Keyword Planner Tool (2:54)
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Overview Of Google Keyword Planner Landing Page (2:56)
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Overview Of The Search Volume And Multiply List Tool (Search Volume Tool) (1:49)
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How To Get Keyword Ideas Using The Google Keyword Planner Tool (12:04)
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How To Get Search Volume For A List Of Keywords (6:49)
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How To Combine Keywords With Modifiers Easily (6:24)
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Evaluating Keyword Competitiveness (5:08)
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What To Analyze (0:52)
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Use A Keyword Difficulty Tool (0:37)
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Evaluating The Page That Is Ranking (2:34)
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Qualifying Keywords (0:33)
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Criteria For Selecting Keywords To Target (1:54)
Section 3 - SEO Content
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What Is SEO Content (0:38)
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Types of SEO Content (0:36)
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Goals of SEO Content (2:29)
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Stages Of The Buying Journey (0:45)
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Map Content For Each Stage Of The Buying Journey (3:23)
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Conduct Keyword Research For Long Form Content (3:06)
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Look At Table Of Contents On Amazon For The Topic (1:41)
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Look For Questions On Forum Websites and Quora (0:32)
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Conduct A Competitive Analysis (2:27)
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Brainstorm Ways To Improve It (0:59)
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Focus On Language Not Just Keywords (1:05)
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Amplify Your Content (1:13)
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Web Page Sample (1:45)
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Leverage Your Content (1:44)
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SEO Content Recap (0:46)
Section 4 - On Page Optimization
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What Is On Page Optimization (1:21)
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Begin On Page Optimization (1:04)
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Search Engine Friendly URLs (2:56)
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Sample URLs (1:55)
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Page Title (2:36)
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Header Tags (1:55)
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Content Tips (2:19)
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Meta Keyword Tag (0:54)
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What Is A Meta Description (0:21)
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Checklist For Creating A Meta Description (1:31)
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Image Optimization (1:50)
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Add ALT Tags (0:36)
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Why You Need To Optimize Image (0:25)
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The Perfectly Optimized Page (4:09)
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Optimizing a Webpage For Mulitple Keywords (2:37)
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SEO Made Easy With Wordpress (1:30)
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Sitemaps (1:41)
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Verifying Your Site With Search Engines Google and Bing (1:50)
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Add Your Sitemap (0:35)
Section 5 - Off Page Optimization
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What Is Off Page Optimization (1:02)
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What Is a Link (1:08)
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Paying Attention To Link Anchor Text (0:12)
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Types Of Anchor Text (0:15)
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Exact Match Anchor Text (0:59)
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Partial Match Anchor Text (0:43)
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Branded Anchor Text (1:19)
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URL Anchor Text (0:18)
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Generic Anchor Text (1:03)
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LSI Anchor Text (0:36)
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Backlinks Influence Rankings (0:28)
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Understanding No Follow vs Do Follow Links (1:41)
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Sample No Follow vs Do Follow (0:09)
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Creating A Natural Link Profile (3:10)
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The Value Of Links (0:48)
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Best Practices For Link Building (3:05)
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What Is Considered A Paid Link (0:31)
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Characteristics Of High Quality Sites (2:11)
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Best Practices For Creating Anchor Text (0:32)
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Example Of Obtaining A Good Link (0:29)
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Basic Link Building (2:24)
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Submit Testimonials (0:57)
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Use HARO (4:26)
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Advanced Link Building (7:04)
SEO Resources and Checklists
